Who We Are

Chief Strategy Officer

Hall is a Qualis founder and serves a Chief Strategy Officer. He has spent a majority of his professional career assisting clients achieve increasing value from formal and informal relationships with suppliers. Hall’s primary areas of expertise for clients are in the areas of negotiations, organizational strategy, entrepreneurship, and leadership. Hall is an avid tennis player. He enjoys travel and hiking with his wife and two young adult children, and has a passion for working with mission-driven hospices.

Chief Operating Officer

Jay is the Executive Vice President and Chief Operating Officer at Qualis Management. After joining the Qualis team in 2020, he expanded our national network of vendor partners as well as helped Qualis weather the COVID virus. Having been in healthcare since starting his career in 1993 in Durable Medical Equipment (DME), Jay has held executive positions in Credentialing, Network Development, Provider Relations, Customer Relations, Client Services, and Product Development with national insurance and DME companies. His greatest accomplishment is his family. He and his wife Christine have two beautiful daughters and enjoy travel, the beach, and spending time with friends and family.

Vice President of Sales

Bobbi serves as the Vice President of Sales at Qualis. She holds a Bachelor of Science in Health and Physical Education from Oklahoma Panhandle State University. Bobbi is an accomplished sales professional with several years’ experience impacting growth, profitability, and sales performance. She excels in client-centered consultative selling and managing partnerships along with innovative sales strategies and marketing concepts. Before coming to Qualis, Bobbi was the Vice President of Sales for a Home Health and Hospice EMR Organization. Her personal experience with both Home Health and Hospice has fueled her passion for the industry. Bobbi and her husband, Chris, have two beautiful daughters. They enjoy outdoor activities such as hiking, golf, and traveling to as many National Parks as possible.

Vice President, System Services

Norma serves as Vice President of System Services at Qualis. She joined Qualis in 2014 and has been instrumental in developing system enhancements that benefit hospice and vendor partners alike. She has 20 years of management experience and over 22 years of experience in managed care. She is a certified HIPAA professional and Six Sigma Lean Green Belt in Healthcare.

Vice President, Information Systems

Linda serves as Vice President of Information Systems at Qualis. She holds a Bachelor of Science in Business Administration from East Carolina University. With 25 years of managed health care experience, she has held key positions that have allowed her to use technology to support industry needs and standards. She and her husband Wes have a beautiful daughter. Linda enjoys serving in her local church in various roles and spending time with her family.

Senior Director of Project Management

Heath serves as Director of Partner Services. He holds a Bachelor of Arts in Psychology from NC State University. Heath joined Qualis in 2013. His knowledge of the DME management process extends across system enhancements, online orders, customer service, service resolutions, and provider contracting. Heath and his wife Mary Kate have a beautiful daughter. He enjoys college athletics, baseball, golf, and other physical activities.

Director of Partner Services

Diane serves as Director of Partner Services and has extensive experience in hospitality, customer service, and management. Since joining the Qualis team in 2017, Diane has become proficient in Online Ordering, System Enhancement, Provider Relations, Quality Improvement, Customer Service, and Client Engagement. Diane has a passion for problem-solving and helping people navigate the complexities of the DME management process. Outside of work, she and her husband Terrell have three wonderful boys and enjoy slipping away to the Outer Banks as often as possible.

Director of Business Analytics

Al serves as Director of Business Analytics for Qualis. She has an eclectic background with a BA in both Music and Biblical Studies as well as a previous career of teaching High School English before joining Qualis. Since joining the team in 2019, Al has taken ownership of the invoicing process and developed a knack for DME data analysis which serves to expand the success of both Qualis and our hospice partners. Al and her husband Eric have two lovely daughters and a delightful son as well as a grandson. She uses her musical background to serve in her local church and also enjoys a great cup of coffee and a good jog.

Director of Network Development

Ludis joined our Qualis team in 2021 and is a seasoned professional with an extensive background in vendor management. With over 15 years of experience in business and client operations, Ludis has consistently demonstrated her ability to build strong relationships with vendors, optimize procurement processes, and drive cost-effective solutions for our DME providers. As the Director of Network Development, Ludis envisions driving continuous improvement and fostering a culture of trust and collaboration between the organization and its suppliers. Outside of work, Ludis enjoys traveling, live music and time “under the sun” with her fiancé, their three children (all boys) and their golden retriever, Piper.

Marketing Manager

Marcela serves as Qualis' Marketing Manager. She holds a Bachelor of Science in Marketing Communication from Emerson College. Marcela is an experienced professional with 8+ years of expertise in the field. Passionate about all things art and fashion, she combines her creative flair with strategic acumen to craft compelling marketing campaigns. Beyond the boardroom, Marcela likes to indulge her artistic side by painting and enjoys evenings filled with laughter at comedy shows with her boyfriend Joey. Her multifaceted interests reflect her dynamic approach to life and her commitment to both professional and personal growth.

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